Challenge
Leaders of Church and Dwight wanted to most-fully tap the North America Marketing Organization's collective knowledge and experience and create a marketing plan that would deliver the company's growth goals. Following several years of growth through acquisition, senior leaders wanted to refocus the company on achieving organic growth from core product lines. We are asked to deliver a planning process that would bring all nine product lines together to create a North America Strategic Marketing Plan for the organization and create a new performance management framework.
Solution: Future Search Conference
- Establish a common purpose and direction across multiple constituencies
- Broaden horizons and perspectives, recognize differences, integrate common interests
- Develop shared responsibility and commitment to solutions, strategies and actions
– read more about Future Search here – explore Future Search at www.futuresearch.net
RESULTS
- A North America Strategic Marketing Plan created by everyone, implemented with broad support, real commitment
- The company's net income the following year experiences a 20% increase; full-year sales increases .9%
- Combined sales increased 2.6% from the year before
(Our client became the next CEO of the company)